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A B S T R A C T This paper offers a critical examination of the interrelationship between accounting, ethics, and the question of themeaning of human existence. Starting with a critique of the approach, data and method in Everett & Tremblay (2014), I broadly consider how different approaches to ethics andmorality within capitalist markets play out. Drawing on the work of Milan Kundera, and briefly considering perspectives on the WorldCom fraud, I consider how the themes of ...